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Building the digital infrastructure for everyday commerce in Africa.

PYO connects businesses and consumers through a localized, accessible and scalable commerce ecosystem.

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Our Core

One ecosystem for everyday commerce.

PYO brings key parts of buying, selling and payments into one accessible experience.

01

Shopfront

Give businesses a digital presence where they can showcase products, reach customers and manage orders.

02

Market

Make products and services easier to discover by bringing businesses and customers together in one marketplace.

03

Wallet

Support a more connected transaction experience through integrated payment and wallet functionality.

The Opportunity

Commerce is already digital. The infrastructure is fragmented.

African businesses already trade through social media, messaging apps, phone calls and direct transfers. The problem is that these channels were not designed to provide an end-to-end commerce experience.

01

Discovery

Products and businesses are scattered across social platforms and individual seller pages.

02

Transactions

Orders, payments and confirmations are often handled manually.

03

Trust

Fragmented commerce makes verification and transaction visibility difficult.

04

Accessibility

Customers and merchants navigate multiple disconnected channels.

What is PYO?

A structured layer around commerce that is already happening.

PYO is a localized commerce platform and digital commerce infrastructure being built for African merchants, consumers and services.

Instead of forcing businesses and customers to change how they already trade, PYO organizes fragmented commerce into one accessible ecosystem.

01

Merchant presence

Establish a digital storefront and list products or services.

02

Customer discovery

Discover businesses and browse their offerings in one place.

03

Commerce & payments

Place orders, manage transactions and interact through a structured experience.

04

Built for local realities

Designed around mobile-first and low-bandwidth environments.

How It Works

Discover. Browse. Order. One place.

PYO simplifies the journey by bringing fragmented commerce activities into one accessible experience.

01

Discover

Find businesses, products and services.

02

Browse

Explore digital storefronts and offerings.

03

Order

Place orders through a structured journey.

04

Transact

Complete and manage transactions in one ecosystem.

The Product

Product design around everyday commerce.

Our completed MVP covers merchant and customer experiences, storefronts, product discovery, checkout, orders, communication and wallet/payment functionality.

PYO prototype screen
PYO prototype screen
PYO prototype screen
PYO prototype screen
330+ merchants tested the MVP to validate workflows, usability and key market assumptions.
The Team

Building PYO across product, technology and growth.

A multidisciplinary team building the infrastructure for everyday commerce across Africa.

PYO team member

Team Member

Role / Title

Expertise and area of responsibility.

PYO team member

Team Member

Role / Title

Expertise and area of responsibility.

PYO team member

Team Member

Role / Title

Expertise and area of responsibility.

PYO team member

Team Member

Role / Title

Expertise and area of responsibility.

PYO team member

Team Member

Role / Title

Expertise and area of responsibility.

PYO team member

Team Member

Role / Title

Expertise and area of responsibility.

07

Team Member

Role / Title

Seventh team profile will be added here.

Why PYO

Built around African commerce realities.

Local-first

Designed around local payment, connectivity and operating realities.

MSME-first

Simple and accessible tools for businesses with different levels of digital maturity.

Integrated

Commerce, storefronts, ordering, payments, wallet and customer interaction in one ecosystem.

Community-led

Merchant onboarding, referrals, affiliates and partnerships support trust-based adoption.

Roadmap

From MVP to Africa-wide infrastructure.

PHASE 01

Current MVP

  • Android MVP
  • Digital storefronts
  • Product catalogue
  • Product sharing
  • Order management
  • Merchant onboarding
PHASE 02

Platform Expansion

  • Enhanced storefronts
  • Business insights & analytics
  • Payment checkout integration
  • Merchant APIs & integrations
  • Advanced merchant tools
PHASE 03

New Horizons

  • Digital markets
  • Services marketplace
  • Smart logistics
  • Financial services
  • Pan-African expansion
Business Model

We earn when commerce happens.

PYO follows a low-barrier, transaction-led model. Merchants can use the platform without a mandatory monthly subscription, while PYO earns through commerce occurring within the ecosystem.

CURRENT PROPOSED COMMISSION 0.5–1.5%

Initial working assumption on successful orders, subject to market validation and transaction data.

Our Vision

Build Africa around the way Africa already trades.

PYO's long-term vision is to become digital infrastructure for everyday commerce across Africa, connecting businesses and consumers through a localized, accessible and scalable ecosystem.

Let's Build

Help us build the infrastructure for everyday commerce.

PYO is moving from MVP validation toward controlled market launch, product strengthening and scalable commercial execution.

Contact PYO