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Building the digital infrastructure for everyday commerce in Africa.

PYO brings businesses, products, ordering and payments into one accessible commerce ecosystem built around how Africa already trades.

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THE OPPORTUNITY

Commerce is already digital. The infrastructure is fragmented.

Across Nigeria and Africa, businesses already use social media, messaging applications, phone calls and direct transfers to trade. But these channels were not designed to provide an end-to-end commerce experience.

01

Discovery

Products and businesses are scattered across social platforms and individual seller pages.

02

Ordering

Customers often rely on messages and phone calls to confirm prices, availability and orders.

03

Payments

Payment confirmation and transaction processes are frequently handled manually.

04

Trust

Fragmented commerce can make verification, transaction visibility and customer confidence more difficult.

WHAT IS PYO?

One ecosystem for the way Africa already trades.

PYO is a localized commerce platform and digital commerce infrastructure for African merchants, consumers and services.

Instead of creating another generic marketplace, PYO is designed to organize the fragmented buying, selling and payment journey into a more accessible experience.

01

Digital Storefronts

Give businesses a structured digital presence to showcase their offerings.

02

Product Discovery

Help customers discover businesses, products and services more easily.

03

Ordering & Payments

Bring ordering and transaction steps into one structured experience.

04

Merchant Tools

Support merchants with tools for products, orders, customers and business operations.

HOW IT WORKS

From discovery to transaction.

PYO brings the core stages of digital commerce into a single experience.

01

Discover

Customers discover businesses, products and services.

02

Browse

Customers explore digital storefronts and available offerings.

03

Order

Customers place orders through a structured commerce journey.

04

Transact

Payments and transaction activity become part of the same ecosystem.

BUILT & TESTED

From idea to a working MVP.

PYO has completed its initial MVP and is currently undergoing private validation and refinement before broader rollout.

330+

Merchants tested

The MVP has been tested with 330 merchants to validate workflows, usability and key market assumptions.

Merchant Experience

Storefront and product management, order handling and merchant tools.

Customer Experience

Product discovery, cart, checkout, orders and customer interaction.

Commerce Infrastructure

Payments, wallet functionality, reviews and supporting ecosystem features.

THE PRODUCT

Designed around everyday commerce.

A closer look at the experiences already built within the PYO MVP.

PRODUCT SCREENSHOT
PRODUCT SCREENSHOT
PRODUCT SCREENSHOT
WHY PYO

Built around African commerce realities.

Local-first

Designed around local payment, connectivity and operating realities.

MSME-first

Focused on simplicity and accessibility for businesses at different levels of digital maturity.

Integrated

Commerce, storefronts, ordering, payments, wallet capabilities and customer interaction within one ecosystem.

Community-led

Merchant onboarding, referrals, affiliate activity and strategic partnerships support adoption.

THE ROAD AHEAD

From MVP to African commerce infrastructure.

PHASE 01

Current MVP

  • Android MVP
  • Digital storefronts
  • Product catalog
  • Product sharing
  • Order management
  • Merchant onboarding
PHASE 02

Platform Expansion

  • Enhanced storefronts
  • Business insights & analytics
  • Payment checkout integration
  • Merchant APIs & integrations
  • Advanced merchant tools
PHASE 03

New Horizons

  • Digital markets
  • Services marketplace
  • Smart logistics
  • Financial services
  • Pan-African expansion
BUSINESS MODEL

We grow when commerce happens.

PYO is designed around a low-barrier, transaction-led model rather than a mandatory monthly subscription.

CURRENT PROPOSED MODEL 0.5–1.5%

Initial working assumption on successful orders, subject to market validation and transaction economics.

Longer-term opportunities

Premium merchant tools Marketing & promotion Logistics commissions Sponsored discovery Affiliate commerce Value-added financial services
OUR VISION

Digital infrastructure for everyday commerce across Africa.

PYO aims to connect businesses and consumers through a localized, accessible and scalable commerce ecosystem.

BUILD WITH US

Help shape the future of everyday commerce in Africa.

PYO is moving from MVP validation toward controlled market launch, product strengthening and scalable commercial execution.

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