Discovery
Products and businesses are scattered across social platforms and individual seller pages.
PYO brings businesses, products, ordering and payments into one accessible commerce ecosystem built around how Africa already trades.
Across Nigeria and Africa, businesses already use social media, messaging applications, phone calls and direct transfers to trade. But these channels were not designed to provide an end-to-end commerce experience.
Products and businesses are scattered across social platforms and individual seller pages.
Customers often rely on messages and phone calls to confirm prices, availability and orders.
Payment confirmation and transaction processes are frequently handled manually.
Fragmented commerce can make verification, transaction visibility and customer confidence more difficult.
PYO is a localized commerce platform and digital commerce infrastructure for African merchants, consumers and services.
Instead of creating another generic marketplace, PYO is designed to organize the fragmented buying, selling and payment journey into a more accessible experience.
Give businesses a structured digital presence to showcase their offerings.
Help customers discover businesses, products and services more easily.
Bring ordering and transaction steps into one structured experience.
Support merchants with tools for products, orders, customers and business operations.
PYO brings the core stages of digital commerce into a single experience.
Customers discover businesses, products and services.
Customers explore digital storefronts and available offerings.
Customers place orders through a structured commerce journey.
Payments and transaction activity become part of the same ecosystem.
PYO has completed its initial MVP and is currently undergoing private validation and refinement before broader rollout.
The MVP has been tested with 330 merchants to validate workflows, usability and key market assumptions.
Storefront and product management, order handling and merchant tools.
Product discovery, cart, checkout, orders and customer interaction.
Payments, wallet functionality, reviews and supporting ecosystem features.
A closer look at the experiences already built within the PYO MVP.
Designed around local payment, connectivity and operating realities.
Focused on simplicity and accessibility for businesses at different levels of digital maturity.
Commerce, storefronts, ordering, payments, wallet capabilities and customer interaction within one ecosystem.
Merchant onboarding, referrals, affiliate activity and strategic partnerships support adoption.
PYO is designed around a low-barrier, transaction-led model rather than a mandatory monthly subscription.
Initial working assumption on successful orders, subject to market validation and transaction economics.
PYO aims to connect businesses and consumers through a localized, accessible and scalable commerce ecosystem.
PYO is moving from MVP validation toward controlled market launch, product strengthening and scalable commercial execution.
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